Whether you are looking for a new career challenge, growing your business or starting a new company, building your personal brand can be very rewarding — both personally and professionally.
Recently Catriona Pollard was interviewed by Elle Roberts, of the Artful Business Community discussing how to build a successful brand and step into the spotlight.
Sharing her experiences, Catriona discusses the challenges of running a small business and her motivation and inspiration to help others shine and become thought leaders and experts in their industry.
Here are some of Catriona’s tips for creating your personal brand for success:
Recognise your challenges
With so many platforms to utilise for expanding your audience, sometimes it can be overwhelming to create content for all your audiences. Catriona explains that it’s vital to be consistent across all platforms to build trust and those important relationships. It can be a challenge defining what is relevant and what isn’t and recognising this is the first step in reaching your target audience.
Understand your why
Ask yourself why you want to be considered a person of influence in your industry. The biggest thing you need to realise is that promoting yourself isn’t actually about you, it’s about the people you want to influence. To really be seen as an expert you have to share something of value whether this is your IP, time or expertise.
Establish leadership online
There are many ways to build your online profile and communicating your businesses stories. Here are just a few ideas to get you started.
1. Create a personal website – If you are a thought leader in your field, why not tell the world what you have to offer?
2. Start a blog – Blogging is efficient and cost effective, allowing you to publish content you are in control of. If you don’t want to start your own blog site, consider guest blogging as an alternative.
3. Social Media – Whether it’s Facebook, LinkedIn, Twitter, or Instagram, building your brand via social media is another effective and cost efficient way to build trust across multiple platforms.
4. Media coverage – Sending out media releases, media pitches and writing articles to be published will enable your voice to be heard.
Listen to the podcast to find out more about Catriona and learn how you can build your personal brand.
To learn more about how to get an amazing personal brand and establish yourself as an industry expert download our FREE Personal Branding Action Sheet.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
