Becoming a person of influence in your industry can be very rewarding. Whether you are looking towards a promotion, growing your business or establishing yourself as an expert you can benefit both personally and professionally. An industry influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for [...]
You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers. Your bio is just one of the many tools you can use to showcase [...]
Networking isn’t just about acquiring new business, it is about surrounding yourself with a support network for your life in general. You can never have too many contacts! Running a business can be an isolating and stressful experience, but when networking you learn so much about different types of businesses, what is happening in the [...]
Imagine growing your business by 80 per cent in just two years! This is just what Catriona Pollard did after she started networking. “When I worked from home I vividly remember walking out my front door into a freezing cold rainy night to go to a networking event. All I wanted to do was stay [...]
Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in [...]
Branding used to be the concern of large businesses only, but with social media, any business can easily build their personal brand. Personal branding allows you to humanise your company and differentiate yourself from the competition. Shawn Hessinger has written an article on the Personal Branding Blog about how to build your brand on social [...]
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