Public Relations Sydney

5 PR tools every entrepreneur needs

If you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you […]

5 PR tools every entrepreneur needs

“A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […]

Tips for creating an excellent media list

An effective media list is an important foundation for gaining media coverage in the publications, TV and radio programs and blogs your target audience consumes. A media list documents the key media contacts who would be interested in stories about your business or area of expertise. These media contacts may include journalists, reporters, bloggers, producers, […]

Sharing your message – how to build a media list

You’ve written a media release announcing an exciting piece of news from your company (or client) and you’re now ready to send it. Securing coverage is vital to the success of the project, so you want to make sure you distribute the announcement to the right journalists. So how do you do that? By following […]