Managing positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all. Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and [...]
An effective media list is an important foundation for gaining media coverage in the publications, TV and radio programs and blogs your target audience consumes. A media list documents the key media contacts who would be interested in stories about your business or area of expertise. These media contacts may include journalists, reporters, bloggers, producers, [...]
Being interviewed by the media is a great way to build your business’ brand awareness and communicate your messages to your target audience. A media interview also gives you the opportunity to start building a relationship with a journalist. If you provide them with the right information and are easy to work with, they may [...]
An important skill for businesses wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations you will have a better chance of gaining media coverage. This process can also help you build a relationship with journalists, which may [...]
Journalists are contacted by PR practitioners every day, so it’s no wonder that after a while we all seem the same to them. So that’s why, when you do get in contact with a journalist, making a good impression is the most important thing. Get on the good side of a journalist and they may [...]
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