There are so many amazing startups in Australia right now, the scene is absolutely buzzing. So why are the real success stories so few? It’s because we just haven’t heard about them. It’s no longer ‘build the business and they will come’. You have to get out there, tell everyone who you are and what [...]
In PR or business, like with anything in life, mistakes are bound to happen. However it’s what you learn from those mistakes that is important. Some smaller mistakes can be avoided by being aware of best practices in PR and by learning what not to do when communicating with the media. Here are some of [...]
It is very easy to distinguish a good PR consultant from an ineffective PR consultant, just ask a journalist. When it comes to PR it is important to identify the PR goals of the project/ client and to devise a well thought out strategy with tactics that serve the strategy’s purpose. Care and precision in [...]
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