Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in [...]
Local media outlets are often forgotten when businesses are putting together their PR strategy, but thinking closer to home can produce excellent publicity benefits. Newspapers, radio, television, magazines and websites in your town or suburb all count on good local news content. If you’re not providing that news, who is? Your competitors! Why go [...]
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