Tips for pitching to local news

Local media outlets are often forgotten when businesses are putting together their PR strategy, but thinking closer to home can produce excellent publicity benefits. Newspapers, radio, television, magazines and websites in your town or suburb all count on good local news content. If you’re not providing that news, who is? Your competitors!   Why go [...]

Many businesses want to gain media coverage in all the top national and metropolitan news outlets and often forget about the benefits of local news. For many businesses the majority of their customers and clients are in their local area. This means gaining media coverage in local newspapers, magazines, newsletters, radio programs or TV programs [...]

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