Public Relations Sydney

Combining PR and social media – the key to success

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person […]

What’s your story?

People tend to remember stories more than they remember facts because they create emotional reactions that people can connect with. Stories can create change, and can bring brands to life. Stories motivate, persuade, inform and inspire. As Michael Margolis, Author of Believe Me, says “Humans are not plain, rational beings. We seek experiences that spark […]