Twitter can be a great social media platform for your business, if it’s used correctly.
Using Twitter isn’t just about posting anything that will fit into the 140 character limit. You need to strategically think about how you will use Twitter to communicate with your customers.
Once you start posting tweets that are useful to your customers you have the potential to increase your brand awareness, attract new customers and engage with existing customers.
Social Media Today has provided some great tips on how to use Twitter for your business.
Research: You can conduct market research on Twitter by asking your customers questions. You can ask for their opinions about your products, their interests or about their purchasing behaviours. This allows your business to gain real customer feedback, which will help to improve your business.
Build brand loyalty: You can use Twitter to quickly respond to customer needs or complaints. By creating a regular presence on Twitter you can monitor the conversation about your business and view negative comments. You can then resolve issues quickly and make your customers happy. This will increase your brand loyalty and reputation for good customer service.
Customer engagement: It’s important to create a relationship with your customers on Twitter to increase their brand awareness. You can engage with your customers by responding to their tweets quickly, thanking them if they retweet your posts and by tweeting relevant and useful content. By starting a meaningful conversation with your customers they will feel a closer connection with your business.
Create a strategy: Your business should develop a strategy for their Twitter usage with a clear goal in mind. Write down how and when you will use Twitter. Discuss the types of information you will tweet and whether it will appeal to your customers. This strategy will help your business engage with your customers and gain the best results from your use of Twitter.
Twitter provides a great opportunity to communicate directly with your customers. Take advantage of this opportunity and increase your brand awareness and loyalty with existing and potential customers.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.