If you are conducting a successful PR strategy then hopefully you will be receiving lots of media coverage. This means there may be a number of stories written about your business in various media publications online and in print. It’s important to find all of this media coverage and keep a record of it in [...]
Are you looking for another way to share your knowledge, showcase your expertise and promote your business? Writing an ebook might be the answer! Writing an ebook can give you instant credibility and allow you to position yourself as an expert in your industry. Your ebook is also a great way to reach new potential [...]
Our blog has been listed as one of the 25 finalists in the Smarter Business Ideas Top Blogger competition. This has prompted us to think about what makes a great blog. Blogs can be a great addition to your business’ PR strategy because they can help you to communicate with your target audience, share your [...]
Even if you are old enough to know the truth about Santa Claus, we can learn a few PR lessons from him. PR Daily has written a great article about how to tap into Santa Claus’ Christmas spirit to make improvements to your PR strategy for next year. Make a list Making lists is important [...]
Nearly every week in the news there seems to be another story of a business or person besieged by a ‘PR crisis.’ Whether it’s Qantas announcing mass redundancies the same week they announce executive pay rises or the current controversy surrounding the prank phone call by 2Day FM. Crisis communications after the fact is similar [...]
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2012 PR disasters
Every year at least one business or individual causes a major PR disaster which is widely reported in the media. PR mistakes can cause irreparable damage to a business’ or individual’s reputation if they are not managed correctly. This year we have seen a few PR mistakes such as public figures saying inappropriate comments as [...]