• Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Spring clean your PR strategy

shutterstock_24206422Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well?

Reviewing your PR strategy on a regular basis helps you to determine how you can improve your strategy and generate better results.

Here are some tips to help you spring clean your PR strategy.

Review your key messages
Now is a good time to review your key messages and determine whether they still communicate the right message for your business. This is especially important if the business has experienced significant change or a rebrand. You can start be considering the key points you want your target audience to hear and remember and make sure your key messages communicate this.

Review your media coverage
Have a look at the media coverage you have gained this year and think about whether you are reaching your target audience in these publications.

It’s also a good idea to count the average number of media coverage pieces you gain a month and consider how you can increase this. This may involve sending out more pitches a month or ensuring your spokesperson is available.

Update your media lists
With the current landscape of the media, journalists are often changing roles, publications and contact details. It’s then important to make sure your media lists are up to date so you can continue to contact the appropriate journalists.

Research new publications
Do you always pitch to the same publications? Every week there are new media publications and blogs being created, especially on the internet. Now is a great time to conduct some research into other media publications your target audience reads and start pitching to them.

You can also think about what other publications or verticals you can target. For example, if you received most of your media coverage in HR publications it might be time to start pitching to another vertical such as small business publications.

Is it time to hire an agency?
After spring cleaning your PR strategy you will have a better understanding of the direction you want to take your PR activities and some great ideas to improve your strategy.

If you don’t know how to improve your PR strategy it might be time to hire a PR agency. A PR agency can manage your PR strategy and help you to produce better results.

So before you grab a vacuum, go grab a pen and review your PR strategy to help your business make the most of its PR activities.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

Click Here to Download

Filed Under: Articles, Blog tips, Blogroll, PR tips Tagged With: brand, business, Catriona Pollard, communication, CP Communications, CPC, Online, PR strategy, public relations, public relations sydney, Public relations tips, Spring clean PR strategy

Related Posts

  • 2013 PR New Year’s resolutions Happy New Year! As we start 2013 you might be making some personal New Year’s resolutions. Now is also a […]
  • PR for the festive seasonPR for the festive season The Christmas holidays are nearly upon us and for many businesses this means closing down and going on […]
  • Be like Apple and use clever PR to launch your new product Mashable reports that Apple has announced the launch of its much anticipated iPhone 5. Before the product […]
« PR tips for businesses in the marketing industry
Tips for posting on Facebook on behalf of your business »

Talk to us on 02 8969 6088

Contact Us Today!

Categories

  • Advertising
  • Articles
  • Awards
  • Blog tips
  • Blogroll
  • Business
  • Case studies
  • Clients
  • Content
  • Entrepreneur
  • Events
  • Great websites
  • In the news
  • Marketing tips
  • Media tips
  • Networking
  • PR tips
  • Public Relations
  • Resources
  • social entrepreneur
  • Social Media
  • Tech tips
  • Thought leadership
  • Twitter tips
  • Websites
  • Writing

Search

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.

Preferred method of contact:PhoneEmail

captcha

CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results.

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved
Neutral Bay NSW 2089 | P:0411 023 974 | Contact Us

Privacy Policy & Disclaimers