The Christmas holidays are nearly upon us and for many businesses this means closing down and going on holidays. However just because the holidays are looming it doesn’t mean you need to wind down your PR activities for the year. The festive season can actually inspire your PR efforts to help you gain more media [...]
An important skill for businesses wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations you will have a better chance of gaining media coverage. This process can also help you build a relationship with journalists, which may [...]
Journalists get hundreds of emails a day, many of which contain story ideas, media pitches or media releases. Most journalists are extremely busy and don’t have time to read every single email they receive. If you are pitching a media release or story idea to a journalist then one of the first things they will [...]
Halloween was last night and you may have seen some zombies trick or treating in your neighbourhood! There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back from the dead. For instance: Use evergreen stories: Each year there are many calendar events which the media [...]
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