CP Communications was engaged to raise the profile in Australia and New Zealand of Aprimo, a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations.
CP Communications work with Aprimo on a PR strategy that includes media releases, ghost-writing of articles, case studies, pitching and speaking opportunities.
Media releases are used when Aprimo wins a new client account, hires significant new staff or launches a product. We pitch to marketing media in order to improve awareness of Aprimo among marketers and marketing managers.
CP Communications write two new articles each month to pitch to specific industry magazines including those relating to marketing, business, online retail and financial services. These have been identified as the sectors in which Aprimo wishes to raise their profile. The articles are ghost-written for the spokesperson of Aprimo and are an effective way of establishing Aprimo as a marketing thought leader.
CP Communications researches relevant features in newspapers and industry magazines, and devises an angle to pitch the spokesperson. This provides the journalist with an expert to speak to when writing the feature, and positions the spokesperson as an expert in the industry.
Over the nine months that CP Communications have been working with Aprimo, awareness of Aprimo has risen dramatically in Australia. This is evident in the interest shown from journalists, the coverage achieved through media releases, pitches and articles and Aprimo’s increased sales leads.
Aprimo has been published extensively both online and in print, including in AdNews, B&T, Direct, Marketing magazine, Professional Marketing and PowerRetail.
Coverage included:
- AdNews.com.au
- Marketingmag.com.au
- B&T Today
- PowerRetail.com.au
- Marketing magazine
- Direct Online
- MarketingMag.com.au
- PR WIRE
- Direct
- Professional Marketing
- InternetRetailing.com.au
- PR Wire
- MarketingMag.com.au
- Marketing magazine
- Idealog.co.nz
- Professional Marketing
- CEO Online
- DynamicBusiness.com.au
- NZ Retail
- AdNews
- B&T
- DynamicBusiness.com.au
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
