Edge wanted to position themselves as leaders in the content marketing space. Through clever PR and thought leadership strategies, CP Communications achieved over 160 pieces of media coverage in targeted media outlets. Through a LinkedIn strategy, the number of people viewing the status updates for the team increased by 326 percent, with calibre of new [...]
Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned [...]
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