Having great content for your business is important to help you promote your brand, communicate a message and engage your target audience. Engaging your target audience with content is a great way to build a relationship with them, gain valuable feedback and encourage them to become loyal customers. Great content is critical in your PR [...]
Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But in your excitement of reaching your lofty PR goals, don’t forget about your verticals. When you [...]
Today England announced the birth of a royal baby, the son of The Duke and Duchess of Cambridge. The royal family chose to follow tradition and announced the new arrival by posting the birth proclamation on an easel in front of Buckingham Palace. The news was also announced by a town crier, Tony Appleton, outside [...]
In PR or business, like with anything in life, mistakes are bound to happen. However it’s what you learn from those mistakes that is important. Some smaller mistakes can be avoided by being aware of best practices in PR and by learning what not to do when communicating with the media. Here are some of [...]
Attracting the best talent to your business can be difficult especially if potential employees have never heard of your brand before. Often potential employees will be attracted to a business with a good reputation in HR, available career opportunities, training initiatives and a culture that suits them. You can use PR strategies to inform potential [...]
Whether you’re embarking on the PR journey for the first time or wanting to change your current PR consultants, it’s important to be clear about what you’re looking for in a PR agency and whether the one you’re considering will be able to meet these expectations. To help you with your decision, here are eight [...]
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