How to create engaging content for your blog

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your [...]

Public relations and credibility are vital in the aged care industry. When it comes to the well-being of a loved one, people need to trust the standard of care that an aged care facility has to offer, and that’s where PR comes in. PR is all about building the positive perception of a company and [...]

Although most of us read blogs now, we are often asked what a blog actually is. A weblog, or blog, is a personal journal on the web. Weblogs express as many different subjects and opinions as there are people writing them. Some blogs are highly influential and have enormous readership while others are primarily intended [...]

One of the most effective ways to build thought leadership and provide valuable content to your target audience is by blogging. A business blog provides an opportunity for your business to attract the attention of your target audience and transform them into prospective customers or clients. Blogs have a dedicated readership, which will mean that [...]

With the New Year upon us, now is an important time to start planning your PR and social media strategy for 2014. Taking the time to re-evaluate your strategy and making a consistent effort to improve will help your business keep up with the changing trends in the PR and social media world. Here are [...]

Here’s a secret: Google can be your best friend that helps you expand your business opportunities. Google can help you find new platforms for your business, and some of these are from knowing how to use Google effectively as a PR tool. PR Daily has provided three effective ways to help boost PR using Google. [...]

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