Here’s a secret: Google can be your best friend that helps you expand your business opportunities.
Google can help you find new platforms for your business, and some of these are from knowing how to use Google effectively as a PR tool.
PR Daily has provided three effective ways to help boost PR using Google.
Use Google to identify where to submit press materials
It is worth investing a few hours searching for places on Google to manually post your press release or article. Post your news to free press release sites to connect your message to broader audiences and help drive traffic to your site.
Using variations of phrases such as ‘submit press release’ or ‘submit article’ in the search engine can create opportunities you were never aware of before. These searches may take some time to find the relevance to your business, however once you start, the overall process is easy.
Here’s one site to provide you with a few ideas for free press release sites.
Use Google’s ‘search news’ and ‘blog search’ feature
The use of Google’s ‘news’ tab at the top of their homepage to complete to bring up the latest news stories on your topic. By customising the time period, you will find news from the last month, last year, or last 24 hours depending on your specifics.
By using this search tool you can review your own news results, business’ competitors and their coverage, stay up to date on your industry, product or service and stay on track with opportunities to post opinions.
Google also has a ‘Blog search’ tab, where you can search for news in blogs only. This is useful to see if you have been featured in any blogs and to find opportunities to post in the future using your key words.
Use Google Alerts to identify coverage
Google alerts means you can receive news instantly once it hits the internet and helps with media monitoring.
This tool can also aid with news features where you can pitch to in the future and identifying the journalists who write about your specified areas of interest.
Do you have any PR tips for using Google?
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
