With the New Year upon us, now is an important time to start planning your PR and social media strategy for 2014. Taking the time to re-evaluate your strategy and making a consistent effort to improve will help your business keep up with the changing trends in the PR and social media world.
Here are some tips on how to create a successful PR and social media strategy for 2014 which embraces the latest trends.
Re-evaluate your strategy
Begin the New Year by re-evaluating your PR and social media strategy from last year. This will help you to discover the challenges and successes you experienced in 2013 and reveal how you can improve.
Take some time to think about how you want your business to be positioned in 2014 and how best to get information to your target audience.
Look at the media coverage and social media exposure you received last year and determine where you would like to see your business featured this year.
By understanding and evaluating what worked and what didn’t and thinking about where you would like to see your business venture this year, you can create a stronger PR and social media strategy for 2014.
Explore other social media platforms
Social media plays an enormous role in how businesses interact with their target audience, which will not slow down over 2014.
Whilst your business may have a Facebook and Twitter account, there is a vast array of social media platforms available.
Find out which social networks your target audience are using and join them there. Each platform offers different and exciting ways to communicate and exchange information.
Adopt paid social media marketing
The days of social media being ‘free’ marketing for companies is set to change throughout 2014.
Businesses looking to reach their fans and potential customers via major social media platforms should consider employing an integrated strategy which includes paid social media marketing.
Businesses will find that getting the attention of customers in social media will become increasingly competitive. Sponsoring posts is one way to cut through the noise online.
Embrace content marketing
Content marketing has been on the hot list of buzzwords throughout 2013, with this trend expected to only increase throughout 2014.
The aim of content marketing is to attract and retain customers by creating and curating relevant and valuable content across multiple platforms.
This approach contends that if businesses consistently deliver valuable information to potential and current customers they will be rewarded with more business and improved customer loyalty.
While the term content marketing may be relatively new, the foundations of the strategy are not. Good PR and social media strategies have always relied on creating great content.
Begin the New Year by thinking about how you can create valuable content such as articles, videos, blog posts, social media posts and case studies to help achieve your PR and social media goals.
Engage in storytelling
One aspect of content marketing which has gained renewed popularity recently is storytelling. Storytelling has long been at the heart of public relations and is a powerful way to engage your target audience.
Every business has a story to tell which deserves to be heard. The art of storytelling inspires conversation and builds relationships with your target audience. Tell your stories in the media, through writing articles or engaging on social media.
2014 has the potential to be the best year yet for promoting your business. By evaluating your current PR and social media strategy, finding room for improvement and leveraging the latest trends, your business will be in the best possible position for a successful 2014.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
