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Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
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    • Public Training
  • Unknown To Expert
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How to use your reputation in a crisis, not destroy it

How to use your reputation in a crisis, not destroy itThe success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread […]

Filed Under: PR tips Tagged With: brand identity, Catriona Pollard, CEO, credibility, leadership

Brand identity: How to maintain when a CEO or leader leaves

Brand identity: How to maintain when a CEO or leader leavesIn the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How […]

Filed Under: Articles, Public Relations Tagged With: brand identity, Catriona Pollard, CEO, credibility, leadership, reputation

3 public relations tactics for aged care facilities

3 public relations tactics for aged care facilitiesPublic relations and credibility are vital in the aged care industry. When it comes to the well-being of a loved one, people need to trust the standard of care that an aged care facility has to offer, and that’s where PR comes in. PR is all about building the positive perception of a company and communicating what […]

Filed Under: Articles, PR tips, Public Relations Tagged With: aged care, blog, Blogging, Catriona Pollard, credibility, PR, public relations, reputation, seniors, Spokesperson, target audience, trust

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