The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread [...]
In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How [...]
Barb Dybwad’s Mashable article, ‘Should CEOs Be Fluent in Social Media?‘ interviews CEO of Forrester Research, George Colony, in an effort to uncover why so few CEOs have taken on social media. Why are there so few top executives on Twitter and social media in general? What are some of the major fears and issues [...]
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