In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How the popular TV show will continue to run and a brand identity crisis?
This is similar to situations that businesses find themselves in when a CEO or leader leaves and things are thrown into a slight panic.
To avoid the angst associated to changed leadership, here are some useful tips on maintaining and promoting brand identity during these times.
Be intentional
It is important not to panic, and instead to be intentional with the next steps your business takes to assure and adjust employees and clients to the change. Tackle the situation head on by actively planning out what happens next step by step, making sure it is known that things have been accounted for and all under control.
Make use of all communication tools that you have access to in order to engage with different groups of people who will be affected or have concerns about the departure of key figures. Draw attention back to the foundations of your business and what it stands for, to create a reminder that the business is still what it is despite the loss of a leaders.
Be transparent
Be open about the changes and challenges that arise from the discontinuation of a CEO or leader, both to those in the workplace as well as your clients. Remaining in honest communication throughout the process of adjustment is crucial in establishing continued trust towards the management of your business.
You could do this through emails or meetings for employees so that they may be updated with progress in planning whilst for clients, you may use email or public channels such as websites or interviews to provide open communication.
Reputation management is critical
A major fear that businesses experience when a key figure leaves is the possibility of losing a positive reputation. Managing brand identity and reputation go hand in hand during a period of uncertainty. Keep track of opinions about your brand and shifts because of the change.
There could be be voices that are unhappy about the change or that hope to use the occurrence against your business. Be prepared to address these in a suitable and professional manner, maintaining a respectable approach through it all. Implement plenty of promotional strategies and upholding transparency will shape how your company is perceived and establish a favourable reputation.
Promote the positives
Always remember to maintain a positive attitude internally within your organisation as well as externally towards clients and other audiences. Focus on the positive aspects of the change and emphasise the strengths of your business and team. Promote the change in leadership in a forward-thinking manner, looking at new possibilities and the good of change. Give your employees and clients reasons to trust in the management at your company by reminders of both changing and unchanged aspects of your business.
Emphasise that your brand identity continues to be anchored in its carried values and services whilst encouraging thought towards changing aspects as progressive and exciting.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.PublicRelationsSydney.com.au.
