The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread [...]
In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How [...]
The Institute of Executive Coaching (IEC) appointed CP Communications to raise its profile as a leading centre for excellence in coaching, coach training and leader development in Australia. The IEC certifies professionals in coaching skills, provides individual coaching sessions and delivers programs to teams and individuals within medium to large organisations. CP Communications developed a [...]
The Leadership Circle Asia Pacific provides workshops, training, research and support technologies that provide a pathway to evolved leadership. In addition to implementing a highly successful PR campaign that achieved over 100 pieces of highly regarded media coverage that positioned TLC as thought leaders in their industry, we also developed a LinkedIn strategy. Their objectives [...]
In his article, ‘13 Rules of Leadership for Communication, Influence and Social Media Strategy,’ SocialMediaToday’s Don Bulmer demonstrates how US Army General, Colin Powell’s rules of leadership can be applied to the life of a communication professional in an environment of constant social and business change. RULE #1: It ain’t as bad as you think. [...]
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