Public Relations Sydney

BRAND NEW BOOK! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 […]

Make the most of your media coverage

When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further […]

What to do when a journalist calls

If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared […]

PR tips for businesses in the marketing industry

As a marketing business your role is to promote your client’s brand and to help sell their products or services, but what about your own brand? It’s a great strategy to promote your own business to improve your reputation, attract potential clients and grow the business. You can use PR strategies to help you achieve […]

Nine tips for getting started with social media

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media but don’t know where […]

How to use PR to promote a charity

Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be […]