It’s all about the headline
Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention. If it doesn’t grab them, they’ll probably (certainly) never read any further.
Brevity is important in any press release – the traditional format for these is short and there is a good reason for this. Again, it comes down to the time investment of a hard-pressed journalist. They appreciate the fact that you’ve succinctly given them all they need – saving time and effort for them.
Crucial ingredients for a successful press release include relevance (to the audience and publications you are targeting) but above all your press release must be newsworthy. This is a hard quality to define, sometimes, but relevance to current news coverage is a starting point.
Try it for yourself
Here is a press release sample to help you draft a press release to help you stand out and get the media coverage you deserve.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.