A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System
Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities.
Catriona delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader.
We all know that it’s no longer enough to simply be great at what you do… you now need to be great at telling people what you do! Along Catriona’s path to becoming a recognised expert, she developed a 5 Star System.
She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years.
Use the proven Unknown To Expert 5 Star System to:
- Increase sales
- Get more paid speaking opportunities
- Win more referrals
- Gain more credibility and exposure
- Enable amazing new opportunities that you never even dreamed of.
This book is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field.
Packed full of easy to use templates and examples, From Unknown To Expert shares a framework that will give you the confidence and skills to get you the media coverage and online community you deserve.
Get your copy from the Amazon store now!
Praise for From Unknown To Expert
‘If you want to harness the power of public relations and social media to become a recognised expert in your field – this is the book you MUST buy!’ Andrew Griffiths, Australia’s #1 small business and entrepreneurial author
‘If you’re serious about getting more exposure for yourself so that others look to you as an industry leader, this is the book for you. By the end you’ll have a rock-solid PR and social media strategy that you can immediately implement and raise your profile to expert status.’
Clinton Power, Founder, Blog Success School
‘Catriona shows us HOW to write good copy and media releases, step by step. When you’re given so many examples, it’s easy to find one that relates to your own industry and use it for inspiration. This book is full of protein, not just fluff!’
Ken Burgin, CEO of Profitable Hospitality
‘Catriona Pollard lays out a comprehensive and practical plan on how to build your profile and boost your personal brand.’
Valerie Khoo, journalist, Author of Power Stories
‘Catriona articulates a clear path to building a reputation by using the art and craft of PR. In this refreshing book, not only has Catriona shared her wealth of experience and ‘insiders secrets’ to the world of PR, but she has also provided a step by step approach to build your authority. With a complete set of templates and examples, you can easily follow along – join the dots and get results for your career and your business.’
James Burgin, Creative Director, Brandwithin
‘When you start building your personal brand strategically, amazing things happen. In From Unknown To Expert, Catriona holds our hand and walks us through the many aspects of successfully establishing our authority and finding our voice so that we can effectively share our knowledge and our gifts with others. I recommend you read and take action.’
Suzi Dafnis, Community Director & CEO, Australian Business Women’s Network
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.