4 reasons to create a targeted media list

Media releases are a tried and tested PR tactic used to get your story in the media and is one of the most common ways to communicate with a journalist. A common mistake is to send out a blanket email with your media release to hundreds of journalists in the hopes you will receive coverage. [...]

Freelance journalists are always looking for good content to pitch to publications. Creating a relationship with a freelancer can be the difference between receiving mediocre media coverage and achieving great media coverage for you or your client. To ensure you achieve the coverage you desire, it is worthwhile to consider forming a relationship with a [...]

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