4 reasons to create a targeted media list

Media releases are a tried and tested PR tactic used to get your story in the media and is one of the most common ways to communicate with a journalist. A common mistake is to send out a blanket email with your media release to hundreds of journalists in the hopes you will receive coverage. [...]

If you’re starting a public relations strategy for your business there are some PR tools of the trade you should be aware of. No, we are not talking about using a hammer and nails, but using a range of specialised tools to make PR easier and more effective for your business. Simple tools such as [...]

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