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Did you know that search engines read articles too? Offering interesting and informative articles on your website is a great way of building credibility and getting people to come back to your site to read them. It is also fantastic way of increasing your Google ranking. The aim of increasing your website’s Google ranking is [...]
I came across this article in The Wall Street Journal how companies are tracking social media applications to measure consumer sentiment and avert potential public relations issues. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re also assigning senior leaders [...]
Switch on the TV news, open the paper and its all doom and gloom. The bad economic forecast is a great news story for the media. However it breeds fear, worry and stress. In business this can mean that owners react to the fear with knee jerk reactions such as cutting out advertising, marketing and [...]
Knowing your market is essential for effective PR, marketing and sales. Market research permeates every facet of business. You must remember who you’re talking to as you describe your business to them. You need to know from the very beginning who your customers will be. Many people have a problem focusing on a specific market, [...]
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Why “No Comment” is never a good idea
Plastered across the media in the last week have been reports of a car crash involving Tiger Woods. For those of you who aren’t aware, the golfing super hero was involved in a car accident outside his home resulting in his wife using a golf club to break him free followed by being admitted to [...]