Make the most of your media coverage

When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further [...]

If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared [...]

We’ve been working with Macquarie University’s Faculty of Business and Economics for several years and have achieved some great results with PR. During this time we have developed many great PR tactics and tips we’d like to share. These tactics can also be applied to businesses, especially those in the education and training space to [...]

For business women networking is a great way to meet likeminded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you to gain new clients or customers, promote your business or help someone else to achieve their goals. To help you get [...]

Writing articles and sending them to a publication is a great way to get featured in the media and boost your profile. Many publications will often publish contributed articles if they are well-written, appropriate, interesting and valuable for their audience. Getting your article published in the media will increase your credibility and exposure to your [...]

Have you been asked to manage your business’ Facebook profile but don’t know where to start? Don’t panic! Posting on Facebook on behalf of the business is a great opportunity to communicate with your target audience, build your profile and brand and engage your customers. Here are some tips to help you post on Facebook [...]

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