4 ways to improve your pitch’s subject line

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you [...]

Journalists get hundreds of emails a day, many of which contain story ideas, media pitches or media releases. Most journalists are extremely busy and don’t have time to read every single email they receive. If you are pitching a media release or story idea to a journalist then one of the first things they will [...]

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