Public Relations Sydney

What you can learn from Halloween for your PR strategy

Halloween was last night and you may have seen some zombies trick or treating in your neighbourhood! There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back from the dead. For instance: Use evergreen stories: Each year there are many calendar events which the media […]

Twitter: a crisis communication tool

When a crisis breaks more and more people are beginning to turn to Twitter for answers than ever before. This means that Twitter is fast becoming a critical component in any company’s crisis communication strategy. Twitter is the perfect tool to use in a crisis because it enables you to communicate quickly to the public […]

TwitterCue: The new social media idea

In today’s world of 24 hour news cycles and social media channels that never sleep, people across the globe are constantly gaining access to large amounts of information on a daily basis. However, in times of crisis this constant flow of never ceasing information can create challenges when trying to get an accurate message across. It […]

Why “No Comment” is never a good idea

Plastered across the media in the last week have been reports of a car crash involving Tiger Woods. For those of you who aren’t aware, the golfing super hero was involved in a car accident outside his home resulting in his wife using a golf club to break him free followed by being admitted to […]

Domino’s PR nightmare scenario

It’s a PR nightmare scenario: Domino’s (US) has to respond to a video, spreading rapidly online, that shows one of its employees picking his nose and placing the result in the food he’s making.  USA Today has reported on this story and here are key things experts say marketers can do to quickly catch and […]

Mouthwash PR crisis

I have just come back from holidays and read the first paper for a couple of weeks on Sunday. There was a double page ad in the Sun Herald (and I suspect in every major daily in Australia) that screamed PR crisis management. It was an unbranded ad titled “For over 100 years mouthwashers have […]