from unknown to expert Archives

Content Calendars allow your social media strategy to shine

Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but [...]

Filed Under: Content, PR tips, Social Media

Tagged With: Catriona Pollard, content calendar, from unknown to expert, social media, strategy

How your expertise story can build your profile

Your personal brand is crucial to your business success and one way to build your reputation is by telling your expertise story. We all have stories to share, both personal and professional. Your stories can help others and can also let others know who you are, what you stand for and why they should do [...]

Filed Under: Media tips, PR tips

Tagged With: Catriona Pollard, expertise story, from unknown to expert, media, personal branding, storytelling

It’s time to set your PR resolutions for the New Year

Happy New Year! As we start 2017 you might be making some personal New Year resolutions. But now is also a great time to think about how you can improve your business by making some PR New Year resolutions. Here are some suggestions you can include on your list of PR New Year resolutions. Be [...]

Filed Under: Articles, Blog tips, Marketing tips, PR tips, Public Relations, Resources, Social Media

Tagged With: from unknown to expert, new year resolutions, PR, PR new year resolutions, PR strategy, PR Tips, public relations, social media, social media strategy, social media tips

Combining PR and social media – the key to success

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

Filed Under: Business, Marketing tips, Networking, PR tips, Public Relations, Social Media, Twitter tips

Tagged With: Catriona Pollard, facebook, from unknown to expert, PR, SEO, social media, story telling, twitter

Repairing a damaged personal brand

Your personal brand is a hard won commodity and in business it is your most valuable asset. But what happens when that brand is damaged in some way? Whether it’s through your own actions or those of others, a damaged personal brand can hold you back from new opportunities, clients, deals and prospects. By far [...]

Filed Under: Business, Marketing tips, PR tips

Tagged With: build your profile, Catriona Pollard, from unknown to expert, personal brand, PR Tips, reputation, social media

The all male panels have got to stop

Have you been at an event recently where all the speakers were men? Maybe it was at a conference, or possibly at a work event. These all male speaker line up at conferences and panels, frankly, it annoys the hell out of me and impacts the ability for women to step into their spotlight. Considering [...]

Filed Under: Networking, Thought leadership

Tagged With: all male panels, Catriona Pollard, from unknown to expert, Networking, networking benefits, panel pledge, Speaking, speaking events, women speakers

How your expertise story can build your profile

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