LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. There is a wide range of helping and inspiring content from business Influencers that can help change your perspective on both personal and professional matters.
LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which allowed top Influencers to post long form content. Now all 320 million of LinkedIn’s users are able to write articles, blogs, or any other content that their hearts desire. This has provided a space for creativity for everyday professionals and produced content that is interesting, informative, and unique.
If you click the button that says ‘Write an article’, you will be able to create any content that you want. As an example, check out CP Communications’ very own Catriona Pollard’s posts on LinkedIn.
There are many people actively publishing on LinkedIn Pulse, and here are three Influencers that we think you should start following today.
Matt Barrie, Chief Executive at Freelancer.com
Matt Barrie is the chief executive of the world’s largest freelancing marketplace, Freelancer.com, which connects over 19 million professionals around the world. He is also an award winning technology entrepreneur, and has become a trusted voice when discussing technology advancements and other related topics. If you are interested in the Australian technology industry, there is nobody better than Matt Barrie.
Sallie Krawcheck, CEO and Co-Founder of Ellevest
Sallie Krawcheck is the CEO and co-founder of Ellevest (a digital investment platform for women) and Ellevate Network (a global professional women’s network that helps women advance at work). Sallie is able to relate to the disparities that women experience in the workplace the world over. Sallie’s Pulse articles are often dedicated to helping women overcome prevalent issues in society and business, such as wage gaps and sexism.
Sallie Krawcheck is not afraid of highlighting potentially confronting issues that happen in the workplace. The stories that relate to her own career are honest and insightful, detailing experiences and challenges she has faced, ways to achieve a work-life balance, and the best advice she has received.
Susan Cain, Co-founder and Chief Revolutionary at Quiet Revolution
Susan Cain is a New York Times bestselling author having written Quiet: The Power of Introverts in a World That Can’t Stop Talking. Susan is an excellent Influencer to follow if you are an introvert, have introverted characteristics, or wish to understand the life of an introvert. In her articles, Susan explains the difference between being an introvert and extrovert, and how having an introverted personality has potential benefits in the workplace.
Susan Cain helps people to realise their potential and put themselves out there, despite how hard that can be for some. She shows that it is important to embrace your personality as it can lead to success, no matter what your definition of success is. Susan also sends a message that the quieter types of people can still develop healthy and effective relationships in the workplace and throughout their career.
LinkedIn Pulse is a platform that has allowed many thought leaders to share their stories, experiences, and opinions on a range of topics every day. Every individual is different, bringing with them a different profession, backstory, and personality, culminating in content and an approach that is unique. These Influencers are great examples to consider when seeking inspiration for your own LinkedIn articles.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips, visit our website www.cpcommunications.com.au.
