Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant.
With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but producing and sharing engaging content on a regular basis can be a struggle.
A content calendar allows you to create a schedule of what you will post and when you will post it. This will prevent businesses from desperately searching for content at the last minute, helping with your social media strategies.
A content calendar helps boost online interaction through strategic planning of when, what, and where you will post. It is a holistic view of your online strategy, and it requires little time and effort to develop and maintain. You can create a content calendar on a spreadsheet or Google calendar, or alternatively seek out one of many free or paid content calendars. Tweetdeck, Edgar and Hootsuite provide some of the most helpful content calendars on the market.
Here are a few benefits to developing regular content calendars for your social media strategy.
Blocking out one day each week or month to create a content calendar will ultimately save you time. This will allow you to shift your focus to monitoring, interacting with online audiences and measuring to better optimise your social media content and strategies.
Content calendars can help you create social media strategies that are simple and organised. Check out some content calendar systems or templates online or maybe create your own for your social media channels.
Share fresh content
A content calendar is a great way to avoid repeating the same message too frequently or posting incorrect information. Planning your activities and updates will enable you to share fresh content and ideas with your audience.
So take the leap and block out time to plan your content to make sure you are taking full advantage of your social media channels.
Planning ahead allows you the time to optimise content to align with business goals and current trends while still targeting the right audience.
It also provides you with an opportunity to identify key business events (i.e. conferences, launches) and post about the events in the lead up or to source available resources such as images, videos and blog posts to share.
Trying to come up with ideas and write content on the day of posting can often lead to writers’ block or procrastination which can result in missed deadlines. With a content calendar, you know exactly what to post on any given day.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips, visit our website www.cpcommunications.com.au.