Tips for building strategic relationships

Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers [...]

Journalists are contacted by PR practitioners every day, so it’s no wonder that after a while we all seem the same to them. So that’s why, when you do get in contact with a journalist, making a good impression is the most important thing. Get on the good side of a journalist and they may [...]

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