In an effort to cope with the fact that people aren’t eating out as much, Pizza Hut decided to rename their restaurants to the “The Hut”. Andy Morris from GQ Daily has explored this rebranding disaster. You don’t need to be Don Draper to work out that, as rebranding exercises go, it was a disaster. [...]
Smart Company’s Brad Howarth has written a great article on Tips to guard your online reputation The internet has handed a megaphone to disaffected customers and business partners, and put them on a platform from which to broadcast their tales of woe to a mass audience. Bloggers are quick to write negative experiences, and occasionally [...]
I am always raving about how important networking is! It is an essential element in every PR strategy. I am constantly on the look out for new networking groups I can go along to and Neerav Bhatt has put together a great list meet ups for people interested in Information Technology / Web Industry / [...]
Press Releases are great for Search Engine optimisation. If you want to rank highly on the search engines for your industry you need to get good quality on topic web pages linking to your website. It used to be that any link pointing to your website would do, but now search engines look more at [...]
People following me on Twitter will know that my sweet little goldfish, Bubbles, died yesterday. She had been sick for a few weeks and we tried everything to make her better (including my friend Sarah singing to her). I get that people don’t get fish, but if you had met Bubbles you would have realised [...]
Online Banking Review has outlined that very few banks in Australia are using Twitter despite a growing number of companies using it as a customer service tool. CP Communication’s client Kate Carruthers, director of digital strategy consultancy Digital Business Group, was quoted as stating that the big end of town are starting to see it [...]
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