You are either perceived as an expert or you are not. This is why building your personal brand is imperative. There are many online platforms that can be used to increase your personal brand, and podcasts are becoming more and more influential.
There are two ways in which you can successfully build your personal brand with podcasts. You can either create your own, this option takes a lot of time to cultivate new topics and keep the podcast up to date. The other is to be interviewed by other podcasters.
Podcasters always need new content. Some podcasters do weekly shows; therefore have to find someone to interview every single week. That person could be you.
Here are some tips for getting interviewed on a podcast.
Take the time to research
When deciding to add podcasts to your PR strategy, the first place to start is research. This should be about your topic and the location of the podcaster.
Research podcasters that are about topics related to your business, this way you can effectively use your business knowledge and expertise to the fullest.
Decide where you want your information to be directed, you can research podcasters whose location is in other countries for a broader listener base.
The pitch
Write a vibrant pitch that will help podcasters understand what you can talk about and who you are. The information you put into this pitch should be what you think will help the podcaster chose you as their guest interviewee.
Here are some tips for pitching that can help.
Contacting them
While researching make sure you record contact details of relevant podcasts. If there is an email address, use that. Many don’t have email addresses, and you need to upload your pitch via an online contact form. This can be time consuming and it makes it hard to follow up with them. However, don’t let this deter you and make sure you follow up.
The other way to contact podcasters is on Twitter. This can be a direct but effective way to get noticed and tee up an interview.
Listen to all of Catriona’s podcast interviews here.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
