Increasingly, savvy companies are turning to blogs to complement their communications arsenal of press releases, newsletters and client communications. While blogging is certainly becoming more mainstream, it’s often still not the first consideration for businesses wanting to increase their online authority, build relationships with potential customers and raise awareness of their products and services. Blogging [...]
One of the most effective ways to build thought leadership and provide valuable content to your target audience is by blogging. A business blog provides an opportunity for your business to attract the attention of your target audience and transform them into prospective customers or clients. Blogs have a dedicated readership, which will mean that [...]
This week the Prime Minister, Julia Gillard, announced the next Australian Federal election will take place 14 September 2013. Ms Gillard announced the election date earlier than usual, which the Sydney Morning Herald believes is ‘effectively setting the country up for a campaign season lasting more than seven months’. During this campaign season the candidates [...]
Our blog has been listed as one of the 25 finalists in the Smarter Business Ideas Top Blogger competition. This has prompted us to think about what makes a great blog. Blogs can be a great addition to your business’ PR strategy because they can help you to communicate with your target audience, share your [...]
We are thrilled to announced we are one of the top 25 finalists in the Smarter Business Ideas Top Blogger competition! It’s a great honour to be named as one of the most inspiring and innovative business blogs in Australia. Please help us win the People’s Choice award by voting for Public Relations Sydney here. [...]
Do you think your business would benefit from social media but your boss is telling you it’s a waste of time? Then you need to come up with a strategy to help your boss understand the immense benefits social media can provide for your business. Ragan.com has provided some great advice on how to persuade [...]
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