We source information from blogs – recipes, opinions, news – but did you know you can pitch stories to bloggers just like you to journalists? The first thing to note when pitching an idea to a blogger is – they aren’t journalists. They have a very personalized medium where they interact with their readers through [...]
Text 100’s global blogger survey suggested five key lessons for the PR and communications professionals and there additional findings specific to APAC include: Contact: • The majority (93%) of the APAC bloggers in this survey welcome contact from PR firms or corporations, up from 84% found in the 2008 survey. Bloggers in Japan and Greater [...]
You are reading a business style blog right now – but have you thought about creating one for your business? Blogs create marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved – and because it is an interactive medium where readers can comment on the articles, or [...]
I have covered the importance of blogging in a business’ communication strategy. An article in Recruiter Daily takes it one step further – blogs can attract candidates to your business as well. This is essential for anyone dealing with the skills shortage in the resources sector. From the Recruiter Daily: Corporate recruitment blogs can help [...]
Today I completed the third Free Online Tools eCourse on ‘Wiki’s’. A wiki is a web space that can be public or private, where you can collaborate with others. In recent times, wikis have progressed significantly and there are now some very nice solutions that give you a lot of functionality. Similar to blogging, you [...]
I completed the second topic ‘Blogs’ on the Free Online Tools eCourse today. Blogging (short for web log) has become one of the most popular online tools that provide people with ‘freedom of speech’ in promoting their own ideas. However, blogs also allow small businesses to raise their profile and promote their expertise through the [...]
CP Communications is a Sydney training agency specialising in media interview training, personal brand training, communications training and nature based creativity training.
Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2025, all rights reserved Sydney | Contact Us