With the New Year upon us, now is an important time to start planning your PR and social media strategy for 2014. Taking the time to re-evaluate your strategy and making a consistent effort to improve will help your business keep up with the changing trends in the PR and social media world. Here are [...]
The Christmas holidays are fast approaching which for many businesses means closing down for the year. It is important businesses not overlook their PR and social media activities throughout the holiday season. With a good strategy in place and the right preparation your business can still gain media coverage and engage your target audience on [...]
Are you looking for ways to get ahead of your competitors? Perhaps you are frustrated that your competitors are regularly featured in the media and want to tackle them head on. Public relations is a great tool for businesses to stand out from their competitors through telling their story, building their profile and reputation, and [...]
Hiring a PR agency is a great strategy for businesses who want to stand out from their competitors, tell their story, build their profile and reputation and communicate with their target audience. However, when it comes to agencies, bigger doesn’t always mean better. Hiring a small PR agency can deliver just as much compelling exposure [...]
Today is the Melbourne Cup, the race that stops the nation every year. With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop from these annual events. These stories are called evergreen stories. Evergreen stories are kind of like ground hog day. They [...]
When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further [...]
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