public relations sydney Archives

What to do when a journalist calls

If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared [...]

What you can learn from a PR strategy for a university

We’ve been working with Macquarie University’s Faculty of Business and Economics for several years and have achieved some great results with PR. During this time we have developed many great PR tactics and tips we’d like to share. These tactics can also be applied to businesses, especially those in the education and training space to [...]

Filed Under: Clients, PR tips, Social Media

Tagged With: business, Catriona Pollard, communication, CP Communications, CPC, Macquarie University, PR for a University, PR strategy, public relations, public relations sydney, Public relations tips, University PR

Tips for pitching to local news

Local media outlets are often forgotten when businesses are putting together their PR strategy, but thinking closer to home can produce excellent publicity benefits. Newspapers, radio, television, magazines and websites in your town or suburb all count on good local news content. If you’re not providing that news, who is? Your competitors! Why go [...]

Filed Under: PR tips, Social Media

Tagged With: Catriona Pollard, communication, CP Communications, local news, pitch local media, pr sydney, public relations sydney, Public relations tips

Boost your profile with expert articles

Writing articles and sending them to a publication is a great way to get featured in the media and boost your profile. Many publications will often publish contributed articles if they are well-written, appropriate, interesting and valuable for their audience. Getting your article published in the media will increase your credibility and exposure to your [...]

Filed Under: Articles, Blog tips, PR tips

Tagged With: article writing, business, Catriona Pollard, CP Communications, pr sydney, profile, public relations, public relations sydney

How to work with your PR agency

Hiring a PR agency is a great way to help your business gain media coverage, increase its brand awareness and achieve its PR goals. A PR agency can create a targeted PR strategy to help you communicate the right message to the right audience at the right time. When working with a PR agency it’s [...]

Filed Under: Articles, PR tips

Tagged With: brand, business, Catriona Pollard, communication, CP Communications, pr agency, PR strategy, public relations, public relations sydney, Public relations tips

Tips for posting on Facebook on behalf of your business

Have you been asked to manage your business’ Facebook profile but don’t know where to start? Don’t panic! Posting on Facebook on behalf of the business is a great opportunity to communicate with your target audience, build your profile and brand and engage your customers. Here are some tips to help you post on Facebook [...]

Filed Under: Articles, Blog tips, PR tips, Social Media

Tagged With: Catriona Pollard, CP Communications, CPC, facebook, Facebook business, pr sydney, public relations, public relations sydney, social media

What to do when a journalist calls

Boost your profile with expert articles

How to work with your PR agency

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