Public Relations Sydney

Content Calendars allow your social media strategy to shine

Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but […]

What you can do to prevent your work from being stolen

Occasionally, I come across a blog post with another author’s name that is almost identical to something I’ve published before. It happened recently, and frankly, I wasn’t happy about it. I’m not talking about someone using a similar idea; I’m talking about third-party published content that mimics my own word-for-word. I’ve also comes across LinkedIn […]

Why making connections is essential in PR and in life

Lately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet […]

Why everyone can step into the spotlight and be a spokesperson

As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences. It’s something that I’ve been lucky enough to experience in […]