Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or commenting on industry issues and trends. The main rule is [...]

Every business has a story to tell which will interest the media. The PR professional has to be an expert at seeing an organisation through the eyes of the editors and program directors, assembling the facts which the media would use, and giving them material at the right time. Anything from a speech to a [...]

Public relations is all about effective commmunication. It helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its target audience. Public relations programs enhance the internal and external understanding of a company’s strategies, objectives and achievements. They build positive public image and reputation. Many organisations don’t understand the [...]

So you have a great story, it has been pitched to a journalist and now they want to interview you. Here are some key tips for managing the interview.   Read below and for the full media interview tips sheet download Key tips for managing a media interview Answer plus one – To ensure you [...]