A hyper paced news cycle and endless stream of 
shared content has made it increasingly difficult to be noticed by the media. For this reason, storytelling for your business has never been more important.
Businesses must look beyond differentiating just their services and products, and instead focus on personifying their business through sharing their story.
Everyone loves a good story
We all love to hear the entrepreneur’s story, which closely resembles the classic ‘Hero’s Journey’. Naturally, this also applies to the stories we tell about our own life and business.
When reaching out to media to promote your business, a good story is a great way to hook in the interest of a journalist.
Consider the challenges and obstacles you were met with starting your business, and the path you journeyed to find success. These are the details that will help build a brand story that will get you noticed by the media.
Authentic storytelling
Storytelling must be done in a way that is authentic. It may even require you to be vulnerable and share your challenges and failures. This type of storytelling can be powerful as it offers your audience an experience to learn from.
When you start authentically telling your stories and sharing your expertise with the motivation to help others, you will be amazed with the emotional connection that you start building with people and the relationships you start developing because you are positively impacting their lives.
Give meaning to your business
The most successful businesses have meaningful stories behind the company and the leaders that started them. A strong story can give your business a sense of bigger purpose and meaning.
People are more likely to resonate with a human than a faceless company. Give your audience something to identify with, as the more a story resonates to your audience, the more likely they are to remember your business.
The most powerful stories are about passion and transformation – which is something that everyone can relate to.
Uncovering your story can take time and sharing it can sometimes be daunting. Sharing your message can be a compelling way to set yourself apart from competition and better position your business in front of your audience.
To learn more about how to use essential PR strategies in your business download this FREE ebook:
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
