Have your thought about starting a blog? As a business leader and entrepreneur, a blog can be a powerful tool to profile you as a thought leader and expert in a particular area. A blog can help to establish credibility and also communicate your personal brand to readers. A blog can be a platform for [...]
Have you been at an event recently where all the speakers were men? Maybe it was at a conference, or possibly at a work event. These all male speaker line up at conferences and panels, frankly, it annoys the hell out of me and impacts the ability for women to step into their spotlight. Considering [...]
If you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you [...]
In the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud [...]
You are either perceived as an expert or you are not. This is why building your personal brand is imperative. There are many online platforms that can be used to increase your personal brand, and podcasts are becoming more and more influential. There are two ways in which you can successfully build your personal brand [...]
Marilyn Monroe was admired for her beauty and allure, however she definitely was not the ‘shallow’ stereotype her acting roles portrayed her to be. It was primarily her determination and goal driven nature that made her into the household name she is today. She did not wait for fame to find her; instead she went [...]
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