Identifying yourself as an expert in your designated field can be an intimidating experience. When people hear you make such a claim, they expect it to be followed up with proof, and failing to do so could make it seem like you’re just talking yourself up.
There are a number of reasons that might hold you back from putting yourself out there. Are you afraid of what others might think of you? Perhaps you don’t want to be compared to other experts? No matter what the reason is, the reality is people are always on the lookout for role models and thought leaders to inspire them.
Putting yourself out there isn’t necessarily about you, it’s about who you could potentially reach and help in some way. To do so, we need to rethink the concepts of self-promotion, thought leadership and expertise.
Here are some tips on how to promote yourself as an expert.
What are you going to share?
When you start telling your stories and sharing your expertise to help people and you will be amazed with the emotional connection that you start building with people. Your stories can be personal stories, professional stories or stories that let people know who you are, what you do and what you stand for.
Share your stories across different mediums
PR and social media are great vehicles for telling your story and reaching out to people, like your customers. They can be used to build your profile, reputation and credibility. When you are well recognised as an expert in your field, your target audience, key organisations and the media take notice of you. Naturally this can lead to more sales, more paid speaking opportunities, more referrals and opportunities you never even dreamed of start falling into your lap.
Have confidence in knowing that you’re an expert
Shake off those self-limiting beliefs like: Do I know enough? Do I know more than the next person? Am I really an expert? We all have stories, experiences and knowledge that will help others in some way. We have all experienced situations through our lives that should be shared because others will benefit from it.
Set the stage and own the light today. By having the confidence in yourself to be a role model and thought leader for others, you can not only develop a positive reputation for yourself, but provide others with information that could assist them on their own journey.
Want to learn how to craft the perfect personal brand? Download this free Personal Branding Action Sheet:
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips, visit our website www.cpcommunications.com.au.
