As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences.
It’s something that I’ve been lucky enough to experience in the past, and something I know everyone has the capability of doing.
For instance, when I held my opening for one of my sculpture exhibitions, I chose to allow my 6-year-old nephew to open it as opposed to a local dignitary or well-known artist.
The exhibition really struck a chord with him. He was so excited he even asked to show off his own paintings and talk at the exhibition! This resulted in the exhibition having its own dedicated section for his paintings, and he filled the attendees with joy as he stood on a chair and delivered his short speech.
The opening of the exhibition was an opportunity for him to share his voice and take control of the spotlight that had been thrusted upon him, and I think that’s something that business leaders and entrepreneurs need to think about.
No matter who you are you deserve to be in the spotlight, especially if you have got something to contribute to a specific topic. You can do this through public speaking, and while it may seem daunting at first, here are some tips to make it easier to adapt to:
You’re important
It’s been said already, but it’s essential to remember that everyone’s opinion is worth listening to, especially if you’re a business owner or successful entrepreneur. People are going to want to hear what you have to say, especially if it’s related to a topic or area in which you have some experience in.
When I held my exhibition opening I was also working alongside the photography artist, Karen Visser. She had never done any public speaking before, and while she was initially nervous about it, she did it anyway and it was fine. Everyone enjoyed her speech, and it was a valuable contribution to the event. If someone who had never spoken publically before can do it, you can too.
Think about how you’re helping others
When you first started your career, it’s likely that you received a wealth of advice from the co-workers, mentors, or even someone that you followed online. By taking the spotlight, becoming a spokesperson and sharing your knowledge, you can provide the same thing to many others.
While stepping into the spotlight might be daunting at first, remember that you’re there for a reason. As a business leader, people will want to hear what you have to say, and it’s possible that it will be a learning experience for them too. So instead of shying away from the thought of being a spokesperson, approach it with the same kind of excitement that my nephew did.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips, visit our website www.cpcommunications.com.au.
