Over several years CP Communications has implemented a thought leadership program for the Macquarie University Faculty of Business and Economics which has resulted in significant financial returns and over 200 pieces of positive media coverage. Macquarie University Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the [...]
Case studies are a great way to promote your business, build your credibility and position your business as an expert. They show potential customers how your business operates and the results you can achieve. What are case studies? Case studies are short explanations of a project your business has worked on for a client or [...]
We just had a call from a client’s client asking if we could do a phone interview for a case study we are writing for our client. It started me thinking, how many businesses tell their stories through the experiences their clients have? Have you thought about writing success stories to put on your website, [...]
Case studies often follow the same basic format: • Identify the challenge a particular customer faces. • Describe the solution provided by the company. • Illustrate the measurable results gained from using the service. The anecdote should demonstrate how your company’s product or service was a key factor in solving your client’s problem. It doesn’t [...]
CP Communications is a Sydney training agency specialising in media interview training, personal brand training, communications training and nature based creativity training.
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