Public Relations Sydney

Stop customers unsubscribing from your eNewsletter

eNewsletters are a great communication tool to build an engaged community. They can be used to share good news stories, share expertise through tips, indirectly promote your services and build a database of potential customers. However, after sending out your eNewsletter does your inbox overflow with emails of people unsubscribing? Even just three unsubscribers may […]

Don’t ‘dumb it down’ – write for your target audience

Writing myths exist everywhere and although some are flawed and others are just plain wrong, there is one that always seems to be misguided: the belief that writers should ‘dumb down’ their content so all people are able to understand it. PR Daily has provided a couple of points as to why this advice is […]

Social media: Tell people where you are

Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops. It makes it so much easier for people to follow you on social media if you tell them your addresses, or even better, add links to your marketing material so they can […]

How to produce an enewsletter that gets read

How to produce an enewsletter that gets read Thank you so much to everyone who has given us such positive feedback on this newsletter. We thought we would share our tips on what makes a great enewsletter. Enewsletters improve communication channels with clients, share good news stories, share expertise through tips and also assists in […]