pr sydney Archives - Page 13 of 37

The importance of timing in PR

Last week Google’s share price fell rapidly after a public relations staff member accidently published the company’s earnings report hours earlier than planned. LeadingCompany reports the document was published without authorisation and even had a large space that was to be filled by a quote from chief executive Larry Page. Once information has been published [...]

Avoid a PR disaster with stronger passwords

Attorney-General Nicola Roxon released a discussion paper this week on whether companies should be required to notify customers if the security of their personal information is compromised. Ms Roxon said in Theage.com.au that there have been a number of high-profile online data breaches, which shows how susceptible our information can be to hackers. This emphasises [...]

What is a media kit and do you need one?

A media kit is a folder containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to [...]

Why you should pitch a local angle

Many businesses want to gain media coverage in all the top national and metropolitan news outlets and often forget about the benefits of local news. For many businesses the majority of their customers and clients are in their local area. This means gaining media coverage in local newspapers, magazines, newsletters, radio programs or TV programs [...]

How to write a basic media release

Media releases are a great way to disperse news about your business and gain publicity in the media. They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in. Here is a basic media release template which you can use to write [...]

How to gain the attention of a journalist with a media pitch

If you want a journalist to interview you for a story, you are going to have to get their attention. One of the most effective ways of doing this is by sending them a media pitch. Most pitches are sent via email, but you can also choose to pick up the phone and talk to [...]

Filed Under: Articles, Marketing tips, PR tips

Tagged With: business, Catriona Pollard, communication, contacting journalists, CP Communications, CPC, get attention with a media pitch, journalists, media pitch, pitching, PR, pr sydney, PR Tips, public relations, public relations sydney, Public relations tips

What is a media kit and do you need one?

Why you should pitch a local angle

How to gain the attention of a journalist with a media pitch

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